19.9.06

Product Conundrum

Wrap your head around this, dear readers:

A couple of years ago, one distributor - let's call him A4 - drops by the store to tell us about this wonderful now product - let's call it product P - that he's selling. Product P, he tells us, is made by people that used to work for another and vastly inferior brand that makes product S. Now, product S is made in China just like product P, but product P is the object of a whole lot more love, care and quality control than that generic, made-for-the-money product S. Ok, we say, we'll give product P a chance. You can never have too many affordable thingamajigs in your store, anyway. We already have a few product S's in the store, so it'll be fun to see if product P sells better, we say.

So, time passes, and we sell very little of product P. We try it ourselves, and it's certainly not bad - however, the same can be said about product S, really. We don't think about it too much, and go back to selling product R which everyone likes (both us and the customers) and we sell heaps of.


A month ago, distributor A4 sends out his regular, longwinded and bloated information e-mail about new products and such and guess what: he's dropping product P. It didn't sell as good as expected, and they want to focus on a new, and much better brand. Can you guess which one? Ah, yes: product S, of course. Yes, product S is now elevated to the status of product made with a whole lot of love, care and quality control, while product P - which was previously in this glorified position - is now thrown down in the dirt.


And people wonder why product PR (in all forms) make me giggle. Teehee.

Oh, and anyone who can figure out which products and which distributor I'm talking about will get the wonderful prize of absolutely nothing. Which, coincidentally, is roughly equal to the substance and integrity of said distributor's sales pitches. *giggle*

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